A day after the crowds part on Black Friday, small businesses step up for their chance in the spotlight.
"They're part of your community. They're leaders in your community and your neighbors. We know all the folks we buy from," said Ron Dewitt, Director of Retail at Tamarack.
‘Small Business Saturday' is the brainchild of credit card company America Express. It was started three years ago to help small businesses struggling during the recession.
What it became overtime, however, was an opportunity for local venders to stand up to overseas competition -- dumping under-priced products on U.S. markets, and out-competing Americans in everything from steel production to furniture manufacturing.
"I'm a mountain girl. I'm very proud of our culture and I think we have to keep that in tact," said shopper Nina Williams.
According to Williams, West Virginia has stood in its finest hours as a guardian of craftmanship and hard work. She said ‘Small Buisiness Saturday' is a chance to return that, and take stock not just of where we came from, but where we are headed.
"Our ancestors were great problem solvers. If there was something they needed, they figured out a way to do it. They constructed things. They found a way to make it work," said Williams.
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