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SOURCE: Orange County SEO™
Local Orange County SEO company reveals their marketing strategy that generated over $50,000 for their crystal jewelry client during Cyber Monday.
Los Angeles, CA (PRWEB) November 30, 2012
Energy Muse, a prominent crystal jewelry company, closes Cyber Monday with a solid $50,000 worth of merchandise sold, all in thanks to successful marketing done by Orange County SEO. The sale which launched at 12:00am (CST) on Monday, November 26th featured a 60% discount on all products featured on the site. The combination of the promotional sale and the SEO (search engine optimization) done by Orange County SEO, contributed to the favorable outcome of 50k in new revenue for Energy Muse.
Internet marketing company Orange County SEO made several changes to the Energy Muse website that helped develop a more adequate and user accessible site. It is through the company's organic SEO, advanced public relation strategies and specific website enhancements that allowed for such a positive result. Changes to the site were made both internally and externally, ranging from a change in coding and link building to the addition of better visual aids. By adding several different visuals the site is more appealing to a consumer while shopping. Shopping isn't intended to be stressful or time consuming. A buyer should be able to get in, make a purchase and checkout. With the help of Orange County SEO, Energy Muse is achieving just that.
To enhance the user experience of the site there is a display of appropriate credit card logos providing methods of payment, shipping carrier options and international shipping policies. Orange County SEO also utilized viral marketing strategies such as the display of social media buttons including Facebook, Google +, Twitter and Pintrest to leverage the brands loyal following, while creating an interactive way to share the excitement of each purchase. Energymuse.com consistently ranks in the top 5 for the Keywords “Crystal Energy Wraps” and “Healing Crystal Jewelry” which is how the company receives majority of their traffic from the search engines. Orange County SEO is responsible for achieving these rankings for the company.
One of the greatest changes contributing to the success of the sale is the new live chat feature. Now consumers have the option of having any questions answered by Energy Muse experts while shopping. The live chat feature alone increased the rate of buyers by 205%, doubling the average revenue of the company almost immediately. Consumers responded well to the interactive experience and remained engaged in the site for a longer amount of time then normal. Energy Muse, co-creator Heather Askinosie states, “We are very happy with the results Orange County SEO has provided us. It feels like the tipping point of what made the sale such a huge success.”
Further improvements to the site include a list of Energy Muse celebrity endorsements, a new improved security system (featuring a validation of the sites legitimacy), as well as the new advantage of free shipping. Lastly one of the most effective changes had to do with the addition of several new site pages. Energy Muse specializes in gem and stone jewelry that intends to “balance the body through the healing properties of each stone.” Now found on the site are pages specific to each stone. A buyer can view the properties of each gem or stone and search the jewelry options featuring that particular mineral. The addition of these pages has not only helped further educate the buyer but they provide a more comfortable viewing experience for the consumer at hand.
Energy Muse Jewelry
2301 W. 205th St., Suite 104
Torrance, Ca 90501
Orange County SEO
16400 Pacific Coast Highway, Suite 218
Huntington Beach, Ca 92649
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