Southern Living highlights New River Gorge business - Beckley, Bluefield & Lewisburg News, Weather, Sports

Southern Living highlights New River Gorge business

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Southern Living magazine highlighted a West Virginia rafting outfitter as one of its 12 unique "experience gifts" to give to friends or family members this year for Christmas.

The magazine's December issue suggested that a whitewater rafting adventure with Adventures on the Gorge would be a perfect gift "that doesn't fit under the tree" in its Travelers Best of the South section. Other experience gifts the magazine highlighted included a BBQ Boot Camp in Georgia and an offshore sailing school at Captiva Island in Florida.

According to a news release from Adventures on the Gorge, the Lansing-based business is "perfect for adrenaline junkies who just don't get the idea of lounging in a hammock". The magazine highlighted that a gift trip to the resort could feature not just whitewater rafting, but also zipline canopy tours, hiking, fishing and horseback riding.  

"The envelope under the tree might be a small one, but the adventure on the river and in the mountains of the New River Gorge is as big as a present can get," Dave Arnold, managing partner of Adventures On The Gorge, said in the news release. "We've seen an increase in travel packages as gifts here, and our experience is that those who receive an adventure-package gift love every minute of the time they spend here."

Arnold said he has noticed a trend in the past couple of years of people giving experiences rather than material gifts as presents.

"People are putting more value on new life experiences and spending their limited leisure time with families and friends," he said. "How many people do you know who are putting together and talking about their ‘bucket lists'? An experience gift brings with it the fun of anticipating and planning for the fun and represent something that will create memories for the giver and the receiver."

For information about Adventures on the Gorge, go to