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SOURCE The Wendy's Company
New Logo, Uniforms, Packaging Complement Brand Transformation
DUBLIN, Ohio, Feb. 21, 2013 /PRNewswire/ -- On February 25, the new contemporary Wendy's® logo will begin appearing in Wendy's advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets. The evolved logo is contemporary and iconic, as it further emphasizes the Wendy cameo while retaining the familiar Wendy's "wave" design.
"Wendy's brand transformation is re-energizing all of our touch points with consumers," said Emil Brolick, President and Chief Executive Officer. "We're transforming our brand – from bold restaurant designs to innovative food that consumers want, to improved customer service. This exciting evolution of our brand reinforces our mission to position Wendy's as A Cut Above."
This logo signals change – connecting consumers to Wendy's new offerings and fresh look. The ongoing Wendy's brand transformation includes the following new or recently-launched components:
"Every brand evolves over time to maintain relevance with consumers," said Craig Bahner, Chief Marketing Officer. "We're transforming our brand to signal a new dynamic company that's listening and responding to consumer needs."
To see Wendy's transformation over the years, visit: http://www.aboutwendys.com/uploadedFiles/Content/News/Brand-Transformation-Infographic-WENDYS.pdf.
About The Wendy's Company
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 26 countries and U.S. territories worldwide. For more information, visit aboutwendys.com or wendys.com.
Christyne Muller, 404-879-9031, Christyne.Muller@ketchum.com
*Recommended Right Price Right Size Menu pricing. Prices and participation may vary.
** Fresh beef available in contiguous U.S. and Canada
EDITORS NOTE: Digital photos of new logo, new uniforms, new packaging available by contacting Christyne Muller, 404-879-9031, Christyne.Muller@ketchum.com
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