Morgantown seeking votes daily in ‘Main Street Matters’ - Beckley, Bluefield & Lewisburg News, Weather, Sports

Morgantown seeking votes daily in ‘Main Street Matters’

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MainStreet Morgantown announced May 23 that Morgantown is one of more than 100 cities competing for 20 slots in paint manufacturer Benjamin Moore's "Main Street Matters" initiative to revitalize communities across North America.

Morgantown is the only West Virginia city in the competition.

The campaign asks consumers around the country to click on the online map and cast their votes for which 20 North American Main Streets should be revitalized at www.paintwhatmatters.com.

The effort includes multiple partner organizations, including Make It Right, a long-time partner of Benjamin Moore that was founded by actor-philanthropist Brad Pitt.

The project will be brought to life with local Benjamin Moore dealers and in conjunction with local municipalities, small businesses and local chambers of commerce.

The effort will begin this summer and the work repainting the winning Main Streets will be completed over the coming year.

"Our Main Streets are the vital hubs of our communities — and Benjamin Moore and our network of independent dealers have always been integral parts of Main Street," said Benjamin Moore Chief Marketing Officer David Melançon. "This investment we're making in communities around North America is core to our business and to who we are; Main Streets make us who we are and we're proud to honor that with this effort."

Benjamin Moore will provide the paint and supplies needed for façades, porches, railings, shutters and other exterior building trims and its color experts will consult on the best choices to enhance the architectural style, regional influences and historic references in each community.

Skilled professional painters, many of them members of the Painting and Decorating Contractors of America, will be hired, putting another segment of local business to work along with the local Benjamin Moore retailer that will mix the paints that are used.

The communications portion of "Main Street Matters," which will allow local businesses and community members to tell their stories, includes not only the online component, but also is being supported by an aggressive advertising program. A mix of national and local market TV, radio, online and print ads will hit North America starting in May as part of the company's overall increase in marketing, which is up 61 percent compared to the previous year.

Voting began on May 16 and will end at 11:59 p.m. EST on June 30, 2013.

Benjamin Moore will post the final list of Main Streets and towns to be repainted in July.

For more information and a list of nominated cities across the U.S. and Canada, visit www.paintwhatmatters.com.