Foodland turns to rewards card, local needs to keep market share - Beckley, Bluefield & Lewisburg News, Weather, Sports

Foodland turns to rewards card, local needs to keep market share

Posted: Updated:
  • Local NewsLocal NewsMore>>

  • Woman suffers minor injuries after car rolls on I-77 in Raleigh County

    Woman suffers minor injuries after car rolls on I-77 in Raleigh County

    Wednesday, July 30 2014 10:13 PM EDT2014-07-31 02:13:55 GMT
    Car rolled multiple times on I-77 North in Raleigh County.Car rolled multiple times on I-77 North in Raleigh County.
    In Raleigh County, a woman is miraculously not seriously injured, after her car rolls over on I-77 around 6:30 Wednesday night.An eyewitness tells us the woman was driving in the left lane on the northbound side. She suddenly veered off the road, over corrected,then slammed into the side of a tractor trailer. The car rolled multiple times before coming to a stop on it's roof.The witness says two small dogs ran out of the car. Moments later, the woman crawled out and ran after one of the dogs....
    In Raleigh County, a woman is miraculously not seriously injured, after her car rolls over on I-77 around 6:30 Wednesday night.An eyewitness tells us the woman was driving in the left lane on the northbound side. She suddenly veered off the road, over corrected,then slammed into the side of a tractor trailer. The car rolled multiple times before coming to a stop on it's roof.The witness says two small dogs ran out of the car. Moments later, the woman crawled out and ran after one of the dogs....
  • Two Arrested on Burglary Charges

    Two Arrested on Burglary Charges

    Thursday, July 31 2014 1:06 AM EDT2014-07-31 05:06:28 GMT
    Yonts and McGee face several chargesYonts and McGee face several charges
    Two were arrested late Wednesday night (7/30) on several charges in Fayette County.
    Two were arrested late Wednesday night (7/30) on several charges in Fayette County.
  • Flag cut down at Raleigh County Public Library in Beckley

    Flag cut down at Raleigh County Public Library in Beckley

    Wednesday, July 30 2014 8:46 PM EDT2014-07-31 00:46:27 GMT
     The incident happened at midnight between Sunday, July 27 and Monday, July 28. Officials with the library said that a person stood outside the library a made sure that no one was inside at the time.
     The incident happened at midnight between Sunday, July 27 and Monday, July 28. Officials with the library said that a person stood outside the library a made sure that no one was inside at the time.

Living in the shadow of giants such as Walmart and Kroger that have claimed much of the grocery business, Jim Oppe figures he survives with fresh produce, specially cut meat and customer service.

"We believe our niche, especially in this market, is fresh meat. We cut and grind our meat every day. We feature Angus beef (and) tender choice pork," said Oppe, who owns four Foodland stores in the Parkersburg market, one in Spencer and one in Ohio.

"You order it, we slice it the way you want."

The Foodland chain itself is taking steps to retain or increase market share. This week it unveiled a company-wide rewards card program. The program allows customers to download exclusive weekly eCoupons with one click in coming weeks, elect in to e-mails with added savings, and take advantage of special in-store offers that are available for Foodland Reward Card holders The Foodland chain of locally owned stores has 33 stores, of which 25 are in West Virginia, said company spokeswoman Meredith Klein.

Oppe said customers wanted a card similar to what Kroger has had for years, so Foodland obliged, but the programs differ, Oppe said. He added his stores have had a rewards card program since January.

Giving customers something different is how Foodland stores compete, Oppe said. A can of Del Monte brand green beans is the same whether it's bought at Walmart, Kroger, Dollar General or Foodland, he said. Oppe said he emphasizes fresh and local produce, often purchased at an auction across the river in Ohio. Or, it's bought in smaller lots, he said.

"I've got folks that will bring into my store a bushel basket of green beans. We'll buy it and sell it," he said.

"Let's face it: The less time it spends on a truck, the better it's going to taste."

Foodland stores in West Virginia are supplied by a SuperValu warehouse in the Cabell County town of Milton, Oppe said.