WV Sen. Rockefeller wants TV network to ban food, drink ads targ - Beckley, Bluefield & Lewisburg News, Weather, Sports

WV Sen. Rockefeller wants TV network to ban food, drink ads targeting kids

Posted: Updated:
  • Local NewsLocal NewsMore>>

  • Woman suffers minor injuries after car rolls on I-77 in Raleigh County

    Woman suffers minor injuries after car rolls on I-77 in Raleigh County

    Wednesday, July 30 2014 10:13 PM EDT2014-07-31 02:13:55 GMT
    Car rolled multiple times on I-77 North in Raleigh County.Car rolled multiple times on I-77 North in Raleigh County.
    In Raleigh County, a woman is miraculously not seriously injured, after her car rolls over on I-77 around 6:30 Wednesday night.An eyewitness tells us the woman was driving in the left lane on the northbound side. She suddenly veered off the road, over corrected,then slammed into the side of a tractor trailer. The car rolled multiple times before coming to a stop on it's roof.The witness says two small dogs ran out of the car. Moments later, the woman crawled out and ran after one of the dogs....
    In Raleigh County, a woman is miraculously not seriously injured, after her car rolls over on I-77 around 6:30 Wednesday night.An eyewitness tells us the woman was driving in the left lane on the northbound side. She suddenly veered off the road, over corrected,then slammed into the side of a tractor trailer. The car rolled multiple times before coming to a stop on it's roof.The witness says two small dogs ran out of the car. Moments later, the woman crawled out and ran after one of the dogs....
  • UPDATE: Suspect in custody in connection with Montcalm shooting

    UPDATE: Suspect in custody in connection with Montcalm shooting

    Thursday, July 31 2014 7:16 PM EDT2014-07-31 23:16:53 GMT
     Emotions were high in Montcalm on Thursday following a shooting. Neighbors were not surprised to hear of the shooting in their area, because they say, violence is unfortunately all too common in their neighborhood.
    Emotions were high in Montcalm on Thursday following a shooting. Neighbors were not surprised to hear of the shooting in their area, because they say, violence is unfortunately all too common in their neighborhood.
  • Environmentalists talk about Mountain Top Removal as Coal Miners Protest in Pittsburgh

    Environmentalists talk about Mountain Top Removal as Coal Miners Protest in Pittsburgh

    Thursday, July 31 2014 6:59 PM EDT2014-07-31 22:59:03 GMT
    As hundreds of coal miners protest in Pittsburgh over the hearing on E-P-A regulations, 59News talks to an Environmental group to get both sides of the controversy."Coal River Mountain Watch" is a non-profit organization organization, out of Whitesville, Raleigh County.The organizations mission is to stop the destruction of our communities and environment by mountain top removal mining, to improve the quality of life in our area and to help rebuild sustainable communities.Mike Roselle a membe...
    As hundreds of coal miners protest in Pittsburgh over the hearing on E-P-A regulations, 59News talks to an Environmental group to get both sides of the controversy."Coal River Mountain Watch" is a non-profit organization organization, out of Whitesville, Raleigh County.The organizations mission is to stop the destruction of our communities and environment by mountain top removal mining, to improve the quality of life in our area and to help rebuild sustainable communities.Mike Roselle a membe...

Sen. Jay Rockefeller, D-W.Va., is asking a popular television network to ban the advertisement of unhealthy food and drinks that target kids.

Rockefeller wants Nickelodeon and its parent company, Viacom, to ban ads that promote unhealthy food and sugared beverages to Nick's target audience. Rockefeller said he believes the cable channel has a moral obligation to protect the health of its audience, and he's calling on both Nickelodeon and Viacom to fight childhood obesity.

"This is about making sure our kids are able to live strong, healthy lives, and there are concrete steps each of us can take to support these efforts," Rockefeller said. "Nickelodeon can take one major step forward in the fight against childhood obesity by banning junk food and sugar-filled beverage ads that target kids."

According to a 2010 Yale University study, cited by Rockefeller's office, Nickelodeon airs a quarter of the food and beverage ads viewed by children 12 years old and younger. Last year, the Center for Science in the Public found that 69 percent of foods advertised on Nickelodeon, such as fast food and snacks, were of poor nutritional quality.

In addition to pushing Nickelodeon and Viacom to ban certain advertisements, Rockefeller wants to eliminate incentives for companies that sell or market these products. Instead, he wants to promote access to programs that encourage healthful and active lifestyles.

"We must do better in West Virginia to increase physical activity in our communities and promote the great health benefits of eating fresh fruits and vegetables," he said. "Combined with more access to screenings for diabetes, high blood pressure and cholesterol, these efforts can reduce the likelihood of chronic disease and improve our state's overall health."