Justus Loughry wins award for role in commercial - Beckley, Bluefield & Lewisburg News, Weather, Sports

Justus Loughry wins award for role in commercial

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Photo by Andrea Lannom. Justus Loughry poses with the two Telly Awards his family won. Justus won a Telly award for his role in “The Real Justus Loughry,” and the Loughry campaign won another Telly Award for all of its campaign commercials. Photo by Andrea Lannom. Justus Loughry poses with the two Telly Awards his family won. Justus won a Telly award for his role in “The Real Justus Loughry,” and the Loughry campaign won another Telly Award for all of its campaign commercials.
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Those who ask Justus Loughry what he wants to be when he grows up will probably hear of his plan to work for Lego.

If it doesn't work out at Lego, then the award-winning 6-year-old's back-up plan is going into his dad's profession as a West Virginia Supreme Court justice. 

Justus took some of the spotlight in his father's campaign for a seat on the state's highest court after he starred in a few of the campaign commercials. Yet, his parents did not quite expect him to capture a Telly Award for his role in "The Real Justus Loughry."

"We were a little proud," said his mother Kelly. 

"Not a little proud," Justus responded, as he played with his Lego chess set.  

"He did a wonderful job, and Kelly and I were very proud of him," Allen said. 

The Telly Awards was founded in 1979, recognizing online/television commercials and film productions. 

The Loughry campaign also took home a separate Telly Award for all of its campaign commercials, which were produced by George Manahan of The Manahan Group. 

Sitting in the family living room where the Loughrys prepared for the commercials a year ago, the family recalled the production. 

"When he turned around and said, ‘In this family, I'm the Justus,' that was one take," Allen said. 

Justus also remembered one of his first roles, quoting, "Not bad, Dad, and no skeletons," which Kelly noted Justus said in the exact cadence he did in the commercial. 

"He was actually five years old when we filmed these commercials," Allen said. 

"And he was missing his front teeth," Kelly added. 

"It felt like I was 4-years-old," Justus chimed in. "It felt like a long time ago."  

Justus said he enjoyed being part of the commercials. 

"My favorite part was seeing the people you don't see — like the people who direct it, the audio people, the sound people and the people who filmed it," he said. 

And he still is getting attention for that role. Most recently, when the family was attending festivities celebrating West Virginia's 150th birthday, a festival attendee came up to them, recognizing Justus, saying the commercials "restored (his) faith in democracy." 

 "People responded that way because our campaign was not a normal situation in that we didn't spend millions of dollars in an election," Allen said. "The average people from throughout the state were excited to think that an average West Virginian could participate in the process." 

The strangest time they were recognized, Kelly and Allen recalled, was after a West Virginia University football game in Morgantown. 

"It was very cold. We were bundled up— had our hats on. I don't think even our family would have recognized us," Kelly said.

While they were filling up at a gas station, they heard someone excitedly yell, ‘Is that Justus Loughry?"  

"It was her and her husband and their child, and they said the child loved watching the commercials," Kelly said. 

When asked how he felt about this attention, Justus said he was fine with it and in fact, he enjoys it. 

"People say, ‘aren't you that little boy on that TV commercial?'" Justus said. 

"It's a little odd because he is a year plus older and he's changed from the commercial," Kelly added. "And we are out sometimes and someone just out of the blue will say they recognize him." 

In his spare time, Justus likes to prepare for his two future potential careers by building Lego creations and writing his own Supreme Court cases. 

Inspiration, Justus said, comes from his dad, and other times, Justus imagines sci-fi court cases. 

Justus said although he is "kind of already a Justus," he thinks his dad's job is interesting.   

"He will put together cases and have one side and then the other and he will do facts and have us decide them," Allen said. 

"He handed me three sheets of paper and dad three sheets of paper and gave us assignments, telling us to write opinions," Kelly added. "He went and played with Legos; we developed opinions and submitted them to Justus Loughry." 

"The real Justus Loughry," Justus said.