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SOURCE Planet Fitness
Brand continues aggressive, strategic expansion bringing total number of clubs in New York City to 27 and nearly 700 clubs nationwide
Planet Fitness offers extremely low prices, brand name equipment, unlimited fitness training, and more
NEW YORK, Sept. 16, 2013 /PRNewswire/ -- Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and friendly prices, today announced the opening of a new club in the Wall Street district located at 25 Broadway.
A ribbon cutting ceremony will be held on Monday, September 16 at 12:30 p.m. Danni Allen, the winner of the most recent season of NBC's The Biggest Loser, will be at the event from 12:00 p.m. through 2:00 p.m. to help Planet Fitness celebrate the occasion and share her inspirational story.
Now through October 10, people can join for just $1 down and then $10 a month. Planet Fitness prides itself on offering an affordable membership and a Judgement Free Zone®, where members are welcomed by a comfortable, non-intimidating environment. Each club also features a "Lunk Alarm," a purple and yellow siren on the wall used to enforce the policy of no grunting, dropping weights or judging others.
The Wall Street Planet Fitness is 30,000 sq. feet and will offer more than 100 brand new cardio machines each with its own flat screen television, new fully equipped locker rooms with day lockers and showers, massage chairs*, a 30-minute express circuit, Hydro-massage beds* and a Total Body Enhancement booth*. The club will be open 24 hours Monday through Friday, and 7:00 a.m. to 7:00 p.m. Saturday and Sunday.
"Planet Fitness has transformed the fitness industry by taking the intimidation and high cost out of the gym experience, and designed a model that allows for $10 a month memberships everywhere, from Alaska to Florida to Wall Street," said Planet Fitness Chief Executive Officer, Chris Rondeau. "We have created a fun place where people can get fit and feel comfortable at an extremely affordable cost, and we are excited about the tremendous opportunity New York City represents in the strategic, aggressive growth of our brand."
Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the PE@PF® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month**.
Planet Fitness also offers the PF Black™ Card membership. For $19.99 a month, this premium membership includes access to all Planet Fitness clubs in the country, as well as unlimited tanning*, use of massage chairs*, Hydro-massage beds* and Total Body enhancement bed*, 50 percent off all cooler drinks, and the opportunity to bring a guest every day at no additional charge.
"We are honored and excited to open a new location directly across the street from the famous Charging Bull in Bowling Green Park near Wall Street," said James Innocenti, New York Planet Fitness franchise owner. "Just like this iconic image of New York, we too are ready to 'charge' the city and continue to open even more Planet Fitness clubs for the people of New York."
Currently, there are nearly 700 clubs nationwide with more than 4.5 million members. Planet Fitness is also the national brand partner of the popular NBC show The Biggest Loser.
*Included in Black Card membership
**While supplies last
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness has nearly 700 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.
Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information visit, www.PlanetFitness.com.
Director of Public Relations
RF|Binder for Planet Fitness
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