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SOURCE Fivestar Training
Fivestar Expands Storied Basketball Brand into Digital, Mobile Athletic Instruction
NEW YORK, Oct. 15, 2013 /PRNewswire/ -- Fivestar Training, together with its legendary affiliate Fivestar Basketball brand, launched today its first mobile training platform with internationally renowned soccer superstars Wayne Rooney and Alex Morgan. The Fivestar Soccer Training Program will be available as an iPhone app and will provide aspiring youth players with world-class training from the top soccer stars via instructional videos, games and interactive simulations. Fivestar will release similar products in basketball and lacrosse in the near future.
Through Fivestar Soccer Training, Fivestar is translating its storied brand of basketball skills development into a digital athletic training brand accessible to young athletes around the world. Through the Fivestar Soccer Training program, youth soccer players can learn from the same sports education brand that Michael Jordan credits with "chang[ing] his life."
The renowned Fivestar Basketball Camp is widely acclaimed as the leader in basketball education. Over the 40-plus year history of Fivestar Basketball, many of the greatest NBA players – from Julius Erving to Kevin Durant to LeBron James – have honed their skills through Fivestar's elite coaching and comprehensive training curriculum. Tapping into this extensive legacy of athletic inspiration and sports education, Fivestar Training will assist young soccer players in developing their skill set and reaching their potential.
"Fivestar has a clear mission: To help young athletes improve and excel at the sports they love to play. In the age of mobile technology and social media, we believe the most efficient way to bring the best-in-class training programs, workouts and tools that Fivestar is known for to up-and-coming athletes is through the Fivestar Training mobile app," said Nick Blatchford, Chief Executive Officer of Fivestar. "With Alex and Wayne helping to design and lead the workouts, our Fivestar Soccer Training Programs will inspire young players to improve, refine and develop their games and empower parents and coaches with accessible and affordable sports training options. We look forward to soon releasing similar programs and products in basketball, lacrosse and other popular youth sports."
The programs are designed to help players of all ages and skill levels improve their technique and increase overall fitness levels. Each program consists of 5 full 40-60 minute workouts and is supported by two of the world's greatest players: Wayne Rooney and Alex Morgan. The Fivestar Soccer Training Programs were created by Dr. Javier Perez. He is one of the few European coaches holding the UEFA PRO license and a PhD in Exercise Physiology and he holds qualifications from the Spanish and English FA. A native of Spain, Dr. Perez developed his expertise as a coach in Real Madrid's youth system and he is now the head coach of the U.S. Under-18 Men's National Team.
Available in a download-to-own model, players can follow step-by-step guidelines from Rooney and Morgan on their mobile devices and record their performance along the way, grading their accomplishments and sharing their progress. Players can record, save and track progress for each workout and earn points and rewards for their achievements, including once-in-a-lifetime opportunities for one-on-one training sessions with Wayne and Alex.
The Fivestar Soccer Training Program also comes with interactive "1 v 1 Challenges," allowing users to compete in one-on-one video contests against Rooney or Morgan. Players watch the star athlete demonstrate a drill, trick or signature move, then record themselves side-by-side with the pros and showcase their skills to the world by sharing their videos on social media platforms.
"I've always enjoyed helping young players learn the game and get better. Through Fivestar Training, I'm able to help footballers around the world," said Wayne Rooney. "It's great for young kids to challenge themselves against someone they see play on TV. When I was younger, that's something I would have loved to do."
"I embrace the opportunity to inspire young players to celebrate the game of soccer and live active and healthy lives," said Alex Morgan. "The Fivestar Soccer Training Program will help grow their love for the game from their mobile devices anywhere and at any time. With the use of innovative technology, Fivestar provides kids with affordable options for more training and ultimately achieving their goals on and off the field."
The Fivestar Training app is available now in the iTunes App Store. The app is free for download, and comes with a batch of free workouts, 1 v 1 Challenges and exclusive training tips and advice from Fivestar's training experts and athletes. Players can purchase individual workouts for $5.99 or full training programs for $19.99.
For more information on Fivestar Training and to keep up with the latest news, please visit www.Fivestartraining.com.
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