Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact email@example.com.
SOURCE Advanstar Communications Inc.
LONDON, Oct. 22, 2013 /PRNewswire/ -- Mr Trafalgar, a whimsical rodent drawn in distinctive black and white silhouette, has won the final of the License This! challenge at BLE 2013.
Mr Trafalgar is the creation of Newcastle artist and illustrator, Jamie Patterson. Mr Trafalgar himself is a dapper and mysterious rat, executed in flowing lines and first drawn riding a Penny Farthing. The character is one of many humanized animal characters that inhabit a rich, imagined world. All the work is hand-drawn in silhouette pen and ink with fluid ornate lines that create a vintage Edwardian feel, inspired by Art Nouveau and illustrators such as Aubrey Beardsley and Jan Pienkowski.
Chair of the judges David Riley, Managing Director, Egmont Publishing Group, said: "License This! 2013 produced a very high-calibre of entrants, and the panel was confident that any one of the shortlisted brands could make it commercially. However, there could only ever be one winner, and we were delighted to award the prize to Mr Trafalgar, developed by Jamie Patterson and Bella Binus. Original, quirky, amusing, distinctive, Mr Trafalgar has huge appeal for both adults and children across a range of categories. Well done!"
The License This challenge is now in its fourth year, offering new creative concepts the opportunity to break into the global licensing industry. The final took place in front of an audience at BLE on Thursday 17th October 2013. Mr Trafalgar wins a fully-furnished stand at Brand Licensing Europe 2014, so that the property can be brought back to market next year.
Mr Trafalgar was one of four properties which successfully made it through to the finals from over 50 entries. Fellow finalists were:
Mr Trafalgar's Bella Binus, said: "Winning License This! has given us an enormous confidence boost to develop the property further. We are delighted to receive so much recognition and support from the panel, audience and organisers. We are excited at all the challenges the next 12 months might bring and look forward to coming back with Mr. Trafalgar to BLE 2014."
Notes to editors:
About Brand Licensing Europe
Brand Licensing Europe 2013 (www.brandlicensing.eu) took place from 15-17 October 2013 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension.
About Advanstar Licensing Group
Advanstar Communications Inc. (www.advanstar.com), producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.
©2012 PR Newswire. All Rights Reserved.