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A new name, tagline, and environmentally friendly look better communicate expanding business initiatives and carry the company into the future.
TAMPA, Fla., Dec. 18, 2013 /PRNewswire/ -- QualaWash Holdings, LLC, North America's trusted leader in IBC and bulk transportation services, has rebranded. The adoption of its new brand, tagline and logo are the outcome of Quala's unprecedented growth and broadening service footprint.
"As the business continues to expand beyond tank trailer, railcar and IBC cleaning, it makes sense for us to rebrand," said Mike Bauer, CEO Quala. "We chose a brand that remains recognizable to our current customer base, while allowing us to better communicate who we are today. The new logo communicates the environmentally-friendly initiatives that continue to drive us and demonstrates our unrelenting commitment to sustainable solutions as we move into new and related markets."
"This new brand creates an image that is consistent with our company values of customer protection, safety and environmental stewardship," said Rudy George, SVP of Sales & Marketing. "Quala is no longer just the leader in bulk tank and IBC wash services; we have expanded to include waste water treatment, ISO container depot services, transportation equipment maintenance and IBC fleet management services. We are a business dedicated to added value for our customers through sustainable container solutions and we feel rebranding is essential to better communicate who we are and what we do."
Quala is a privately owned company, providing sustainable container solutions to the chemical, oil & gas, transportation, food & beverage, automotive and environmental services industries. Quala operates in 55+ locations in 26 states and Canada. With almost 60 years experience and over 600 dedicated professionals, Quala is North America's largest independent provider of tank trailer cleaning, ISO container depot services and IBC cleaning, testing and reconditioning services. Quala is a proud member of National Tank Truck Carriers (NTTC), National Association of Chemical Distributors (NACD) and Reusable Industrial Packaging Association (RIPA). (www.quala.us.com).
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