Big Data, Customer Acquisition & CRM Company, Zeta Interactive Acquires Boston-based Marketing Automation Platform Provider, ClickSquared - Beckley, Bluefield & Lewisburg News, Weather, Sports

Big Data, Customer Acquisition & CRM Company, Zeta Interactive Acquires Boston-based Marketing Automation Platform Provider, ClickSquared

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SOURCE Zeta Interactive

Combined Solution Creates a World-Class Customer Life-Cycle Marketing Platform for Fortune 500 and Middle Market Brands

NEW YORK, Jan. 22, 2014 /PRNewswire/ -- Zeta Interactive, a leader in the fast growing Big Data-driven marketing and CRM space, announced today that it has acquired ClickSquared, the Boston-based company that launched The Hub, a SaaS-based, cross-channel campaign management platform that was positioned along with six other vendors in the Niche Players Quadrant of Gartner's "Magic Quadrant for CRM Multichannel Campaign Management" report in May, 2013. 

ClickSquared's platform combines enterprise-class data management, analytics, cross-channel campaign management and marketing execution capabilities to automate customer dialogs across email, mobile, web, call centers and direct mail. The acquisition of ClickSquared is the latest in a series of acquisitions by Zeta Interactive to create the industry standard in cross-channel campaign marketing across the customer lifecycle. We believe the combined assets and capabilities of the companies create the leading Customer Life-Cycle Marketing System perfectly matched with the core components and definition of such a system in Forrester Research's report from December, 2013, "The Rise of the Customer Life-Cycle Marketing Systems."

David A. Steinberg, CEO and Co-Founder of Zeta Interactive says, "The acquisition of ClickSquared culminates Zeta's strategy of building a world-class, cross-channel platform for customer acquisition, engagement, and retention." He adds, "Brands are looking for one, easy-to-deploy, comprehensive Customer Life-Cycle Marketing platform to help them acquire more customers and hold on to them for a longer time while increasing the return on their marketing spend.  This acquisition is one of the final pieces of the puzzle in assembling the most robust solution for metrics-driven CMOs of Fortune 500 and Middle Market brands."

"Zeta Interactive has established itself as one of the most promising companies in the marketing technology industry, and we are thrilled to join forces with them," says Sam Zales, CEO of ClickSquared. "The combined company breaks new ground in the emerging Customer Life-Cycle Marketing space," adds Zales, who will become Executive Vice President of Zeta Enterprise. "For ClickSquared's clients, the benefits of accessing the massive Big Data marketing platform that Zeta has built, as well as its industry-leading capabilities like ZetaMail, Search Marketing, Display Advertising, and Social Media are significant. The companies combined have an extraordinary opportunity to help brands more effectively acquire, engage, retain, and grow high value customers." 

The combined companies will globally service B2C companies across a number of verticals including financial services, communication services, travel & hospitality, education, and retail. The company will be headquartered in New York City and retain ClickSquared offices in Boston, Massachusetts; Scottsdale, Arizona; Duluth, Georgia; London and Middlesbrough, United Kingdom.

About Zeta Interactive:

Zeta Interactive is a Big Data, Customer Acquisition and CRM company that integrates data, technology and marketing services to help leading brands acquire, engage and retain customers. Founded by David A. Steinberg and John Sculley, former CEO of Apple Computer and Pepsi-Cola, in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data space. The company's set of Data, Email, Display, Social, Search and Mobile solutions are used by blue-chip clients such as American Express, Travelers Corp., US Airways and Barclay's in the US and UK markets.  With over 500 employees worldwide, the company is headquartered in New York City, with offices in Tampa, FL, London, Bristol, UK and Hyderabad, India. For more information, please visit: www.zetainteractive.com

About ClickSquared:

ClickSquared is the leading SaaS-based, cross-channel campaign management solution provider for B2C marketers who want to increase customer lifetime value. ClickSquared's software platform is backed by a world class marketing services organization that integrates database management, campaign management, and analytics to drive relevancy, marketing automation and ROI across email, social, mobile, web and direct mail. ClickSquared has helped some of the best known brands across the US and Europe engage, grow and retain their customers including ARAMARK Parks and Destinations, The Boston Celtics, Delaware North Companies, GE,  Greyhound,  HomeAway, Leading Hotels of the World, Lenovo, and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom.

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