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SOURCE The LEGO Group
-World's leading construction toy brand announces next LEGO® CUUSOO consumer-generated building set concept to be produced as a real LEGO model-
-Model commemorates 30th Anniversary of the Ghostbusters film-
BILLUND, Denmark, Jan. 30, 2014 /PRNewswire/ -- The LEGO Group today announced that its latest quarterly review of LEGO® CUUSOO consumer inspiration platform has designated that a LEGO Ghostbusters ECTO-1 will be produced for sale under a licensing agreement from Sony Pictures Consumer Products. The item is the sixth user-designed and submitted product to be manufactured from the LEGO CUUSOO platform after receiving the requisite 10,000 fan votes to be considered for production.
Made famous by the 1984 Ghostbusters film, the ECTO-1 was selected for production due to its broad worldwide appeal and the fact that the iconic model lends itself to challenging and creative building for both children and adult fans. The LEGO replica of ECTO-1 will include minifigures. The model is still in the final design stages and availability and pricing will be announced at a later date.
Brent Waller, a 3-D Environment Artist in the video game industry from Brisbane, Australia designed the original model, which he called Ghostbusters 30th Anniversary Concept. Consumers whose LEGO CUUSOO ideas are selected for production earn one percent of the total net sales of the product.
LEGO CUUSOO is the global crowdsourcing platform that allows consumers to submit their ideas for new LEGO products. Submissions that receive 10,000 fan votes on LEGO.cuusoo.com are then reviewed quarterly by the company and considered for production. Other LEGO CUUSOO projects that have been produced for sale include: NASA Mars Science Laboratory Curiosity Rover, the DeLorean time machine from Back to the Future, LEGO Minecraft Microworld, Hayabusa asteroid explorer and the Shinkai 6500 submarine.
About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
LEGO, its logo, the brick and knob configuration and the Minifigure are trademarks of the LEGO Group. ©2014 The LEGO Group.
About Sony Pictures
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
Amanda Santoro, LEGO Systems, Inc.
860-299-6954 / email@example.com
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