SheaMoisture A Better Way To Beautiful Cosmetics Collection Debuts At The Korto Momolu New York Fashion Week Show - Beckley, Bluefield & Lewisburg News, Weather, Sports

SheaMoisture A Better Way To Beautiful Cosmetics Collection Debuts At The Korto Momolu New York Fashion Week Show

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SOURCE SheaMoisture

Award-Winning Brand Created Trendsetting Makeup and Hair Looks

AMITYVILLE, N.Y., Feb. 19, 2014 /PRNewswire/ -- Award-winning hair and skin care brand, SheaMoisture, was the official sponsor of "Project Runway" All-Star Korto Momolu's Fall/Winter 2014 "Urban Coup" collection at New York Fashion Week on February 7, 2014. The show marked the debut of SheaMoisture's new A Better Way To Beautiful Cosmetics as well as featured the brand's range of hair care. The looks for the show were created by celebrity makeup artist Jackie Gomez, who has worked with the likes of Beyonce, Zoe Saldana and Marissa Miller, and celebrity stylist and SheaMoisture beauty ambassador Diane C. Bailey, who has worked with Beyonce, Lauryn Hill and Iyanla Vanzant.

(Photo: http://photos.prnewswire.com/prnh/20140219/NY66501)

(Logo: http://photos.prnewswire.com/prnh/20131218/NY34974LOGO)

The show previewed SheaMoisture's "A Better Way to Beautiful" Cosmetics Collection, which launches exclusively at Target stores this spring. The makeup is shea butter-based with certified organic and natural ingredients, and features a customizable palette in two sizes. The paraben-free collection includes cc cream, lip stain, lip crayons, wet/dry eye shadow, mineral blush and other offerings, with a range of on-trend, classic and nude shades that suit all skin tones.

For Momolu's sophisticated and military-inspired "Urban Coup" collection, Gomez created a look that complimented the designer's vision of paying tribute to the increasing strength and precision of women's wear in the fashion industry,

"To reflect the elegance and edginess of Korto's collection, I began by applying SheaMoisture Sheer Foundation all over for an even and flawless finish," says Gomez. "Then using SheaMoisture Wet/Dry Powder, I applied one shade darker than the model's skin tone across the forehead by the temples and underneath the cheekbones to create a contour effect. I followed with a SheaMoisture Charcoal Black Eye Liner to softly line the shape of the lips, filling them in lightly. The last step was applying SheaMoisture Wet/Dry Eye Shadow in Elsa (a vibrant emerald green shade) with a clear gloss, to create the bold, signature lip that radiated on the runway."

Bailey created 30's inspired waves by first applying SheaMoisture Curl Enhancing Smoothie on damp hair. She then set hair in pin curls and further shaped waves with double barrel curling iron, applying SheaMoisture Raw Shea Reconstructive Elixir to hair for high gloss shine and to reduce frizz. She finished by misting hair with SheaMoisture Hold & Shine Moisture Mist for hydration and light hold.

For more information about SheaMoisture, visit SheaMoisture.com, and for more information about KortoMomolu, visit KortoMomolu.com.

About SheaMoisture: Since 1912, SheaMoisture has made its award-winning, shea-butter-based skin and hair care products using family recipes handed down from founder and CEO Richelieu Dennis' grandmother Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. Firmly committed to "A Better Way to Beautiful," SheaMoisture products are made with natural and certified organic ingredients, not tested on animals and do not contain parabens, sulfates, phthalates, paraffin, mineral oil, petroleum or DEA. SheaMoisture proudly ethically sources its shea butter from five women's co-ops in Northern Ghana.

About Korto Momolu: Momolu, a "Project Runaway" All-Star, was highlighted as "one to watch" by New York Magazine. She has created an accessory line for Dillard's incorporated department stores, and produced an eco-friendly jewelry line for the National Smithsonian stores. Additionally, she designed the uniforms for the Walton Family Museum, and for Miss Universe, Leila Lopes. Momolu served as a Cheerios ambassador for the Shoprite Partners in Caring "Knock Out Hunger" campaign, and continues to contribute her time and talents to charitable and philanthropic causes.

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