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Kontera's Content Intelligence and Content Discovery enables customers to know what people are reading, watching and sharing, and to discover the ideal content to share or produce.
SAN FRANCISCO, May 6, 2014 /PRNewswire/ -- Kontera, a big data marketing technology provider, today announced that it has been selected as a launch partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, engagement, publishing and analytics solution from the Salesforce.com ExactTarget Marketing Cloud. Kontera's new offering, Content Intelligence for Radian6 Buddy Media Social Studio, provides global content consumption insights, audience content trends, and a powerful Content Discovery engine for curation. Kontera's Consumption Insights and the Kontera Content Discovery engine help marketers understand what content is of greatest interest to their target audiences, within any given subject area. By cross-correlating both real-time and historical patterns of all that is being read and watched across mobile, desktop and social, Kontera is able to inform brands' content strategies, increase content production throughput, and turbo-charge social sharing with predictive content discovery and curation.
Comment on News
"Marketers realize that to be successful, they need to scale social content marketing, engagement, publishing and analytics between employees and teams," said Marcel LeBrun, SVP, Salesforce ExactTarget Marketing Cloud. "Having Kontera as a Radian6 Buddy Media Social Studio launch partner will help companies achieve social marketing success."
"Agile marketers require granular, actionable and timely insights into audiences' current interests," said Yoav Shaham, CEO of Kontera. "What differentiates our offering is the mass intelligence about all the content that's being read, seen and engaged with online – a dramatic expansion over monitoring of social sharing. Our platform continually mines this vast consumption data and actively informs content marketers and social teams who are collaborating using the Radian6 Buddy Media Social Studio."
Key Product Features
Kontera's Content Intelligence and Content Discovery delivers critical content insights for truly connecting with target audiences.
With Kontera's Content Intelligence, marketers can up-level both the quality and the throughput of their social content marketing and social amplification programs.
Kontera's big data Content Intelligence platform understands and activates the world's content. Each day the company's platform cross-correlates more than 2 Billion content items, videos and social posts to deliver marketing insights that inform content marketing programs and amplify brand-supporting content in the most relevant places on-line. Top marketers such as P&G, GM, Kraft and Microsoft rely on Kontera. The company has offices in San Francisco, New York, Chicago, London and Tel Aviv, and is backed by Sequoia Capital, Tenaya Capital, and Carmel Ventures.
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