Cumberland Farms' Saves Customers $10 Million On Gas With SmartPay Check-Link(SM) - Beckley, Bluefield & Lewisburg News, Weather, Sports

Cumberland Farms' Saves Customers $10 Million On Gas With SmartPay Check-Link(SM)

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SOURCE Cumberland Farms

Payment Program Celebrates Huge Savings Milestone And Will Now Offer Exclusive In-Store Rewards To Mobile App Users

FRAMINGHAM, Mass., May 6, 2014 /PRNewswire/ -- Cumberland Farms, a leading convenience and gasoline retailer, today announced that its customers have saved $10,000,000 on gas since the launch of its free SmartPay Check-LinkSM payment program in January 2013. The program lets customers pay for gas and in-store purchases using their mobile phones or with a payment card. Free to enroll, SmartPay Check-Link users automatically save 10 cents on every gallon of gas, every day. In addition, Cumberland Farms now offers exclusive rewards in-store when customers use the SmartPay Check-Link Mobile App. For every thirty gallons of gas purchased, customers will receive rewards like a free Farmhouse Blend Coffee or a Chill Zone beverage.

Cumberland Farms

"We've been blown away by the success that our SmartPay program has seen in less than eighteen months since its launch, and the number of participants is growing daily," said Ari Haseotes, President of Cumberland Farms. "We are so proud that we've saved our customers $10 million to date - and with the addition of our rewards program for mobile app users, we're providing our loyal customers with even more convenient ways to save at the pump and in-store, especially with Memorial Day and summer travel ahead."

Smart-Pay Check-Link is available in both a mobile app and a payment card format, and ensures secure, PIN-based transactions to a user's checking account. Anyone can enroll for free at To use, customers can swipe their SmartPay Check-Link card or pay with their mobile phone right at the pump and instantly save 10 cents per gallon on gas, every day. Following the transaction, mobile app users are automatically e-mailed a receipt and notified of how much money they saved on that transaction by using SmartPay – and their lifetime savings with the program.

SmartPay Check-Link also works inside any Cumberland Farms store, so users can pay with their phone or swipe their SmartPay payment card to purchase any and all items in store, including signature menu items such as Farmhouse Blend coffee, Chill Zone beverages, and new hot food items.

To download the SmartPay Check-Link mobile payment app, visit iTunes, Google Play or in your mobile browser. Free SmartPay payment cards and account applications may also be obtained in-person at participating Cumberland Farms locations. Find locations near you at

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across the Northeast and Florida. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry and serving the disabled, to supporting local sports teams and fundraising. For more information, please visit us at or follow us on Twitter at

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