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New Millennium Technologies Promote Increased Sexual Confidence, States Cam4.com

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Correlating with International Masturbation Month, Ifop Survey Results Demonstrate an Access to Internet Sex, Adult Entertainment Leads to Decrease in Sexual Taboos!

LOS ANGELES, May 6, 2014 /PRNewswire/ -- Social networking webcam site Cam4 announces survey results demonstrating an increase in sexual confidence by users of new communication tools and Internet technologies. The survey, conducted by France's leading survey institute, Ifop, also found a noted decrease in sexual taboos, with users more open to trying and exploring their sexual limits and boundaries thanks to the convenience and anonymity of the Internet and its readily available sex games and activities. The findings coordinate perfectly with International Masturbation Month (May).

New Millennium Technologies Promote Increased Sexual Confidence, States Cam4.com

"The use of new technologies for sexual purposes is also closely linked with the various games played via the functionalities (e.g. photos, videos, etc.) provided by the Internet and modes of communication, such as cell phones and webcams," the IFOP report states. "Aside from the passive viewing of pornographic images, young Americans are also displaying an increasingly sexualized use of the Internet and new modes of communication, such as cell phones and webcams."

The survey showed the viewing of live sex shows online as an increasingly common habit, with 32% of men and 21% of women having watched a person performing a sex show in front of a webcam. The survey also reveals Americans' disposition towards having internet-based sex as increasingly strong among those aged under 35, with more than 26% of all surveyed saying they have had sexual relations via a webcam, and 48% admitting they would take part in this type of experience if the opportunity was available.

Sexting, which consists of electronically exchanging photos (such as selfies) or videos of a sexual nature, is also a particularly common habit amongst young people aged under 35: 40% of women under age 35 admitted to having sent photos or videos in which they were nude or semi-clothed through cell phones and social media.

Additional increases in the sexualized use of modern communication methods include the rising popularity of sex tapes. When polled about sex tapes, or amateur adult videos intended for private use, 26% of American men and women under age 35 reporting to have filmed or photographed their exploits with a partner, and 48% saying they would do so if the moment was right.

A popular myth debunked by the study is the notion porn consumption is a "shameful" and solitary activity, correlated with a lack of sexual activity. On the contrary, the report discovered the viewing of adult materials is highest among individuals with the most partners, or who have sexual relations most often. The standard profile of the modern adult video consumer, who admits to watching pornographic videos at least once per week, shows he / she has a more active sex life than average: 52% of people have one sexual relation per day, versus 19%, on average, among the population as a whole. In addition, modern adult entertainment consumers have a more diverse sex life, with 32% of Americans having had more than one partner during the last four weeks. Adult entertainment can no longer be considered merely a replacement for an unsatisfactory sex life.

The increase in consumption of adult entertainment videos has also shown a boom in widespread masturbatory activities for both men and women. 78% of American males and 68% of American females admitted to having masturbated in the Ifop study. This number jumps for those under age 35, with 88% of men and 79% of women participating in masturbatory activities. The Ifop report does suggest that the percentage of women may in fact be higher, since there is a tendency among women to under-report solitary sexual practices.

Overall, these results show the increased development of purely new technology-based sexual exchanges via platforms offering young people the ability to engage in seduction games or sex games they may not have the confidence to carry out in person, and has led to the decrease in sexual taboos associated with gender, sexual preference, and sex acts in general.

A source of many surprising findings and lessons, Ifop says the survey "shatters certain preconceptions about adult entertainment. It also provides an update on usages and modes of consumption, which have evolved significantly over the last 20 years." The Ifop survey reveals pornography consumption has truly become widespread.

"A growing number of young people are developing new forms of fantasy and masturbatory activities via interactive tools, whose attraction lies in the fact they enable mutual stimulation between partners," reports IFOP Research Director Francois Kraus.

The IFOP survey was conducted over the Internet, December 19 – 26, 2013, on a sample of 1,023 people representative of the US population, aged 18 and over. The representativeness of the sample was ensured by the quota method (gender, age, income, marital status) after stratification by region. Due to the intimate nature of the subject addressed, IFOP chose a method of auto-administration by computer, removing the bias created by the presence of an interviewer. This allowed for freer expression by individuals who would not have wanted to discuss certain subjects in the presence of an interviewer, or a person from their household.

Cam4 Director of Marketing and Sales, Jas Kase says, "The Ifop survey shows how new technologies and communication methods have truly modernized the way Americans have sex. They have also contributed to an evolved, sex-positive attitude. Through these findings, we have confirmed what we have seen on Cam4 – how cell phones, webcams, and the Internet have created a positive, healthy way for people to explore their sexuality, and have decreased sexual taboo. All of this has resulted in a much wider acceptance of people's gender and sexual preferences, and overall desire for sexual exploration."

All-inclusive and richly diverse since 2007, Cam4 has provided a webcam-based portal for straight, gay, bisexual, and trans to participate and connect across countries, language, sexes, and sexual preferences. The site is available in 41 different languages, reaching models and voyeurs in countries such as France, Brazil, Romania, Germany, and many additional locations other cam sites regularly block, such as Columbia.

About Cam4:

Cam4 was launched in 2007 to provide free, easy to use, web-cam software for amateurs, exhibitionists, swingers, and voyeurs. Providing freedom and equality, Cam4 was built to give everyone, regardless of sex, race, size or sexual preference, a place where they are free to express themselves in any legal way they wish. Cam4 has always been all-inclusive and diverse; all countries, all languages, all sexes, and all sexual preferences are encouraged to participate on Cam4.  Cam4 is not a traditional webcam site; with more community aspects and more of a social network then a typical cam site, people make connections, they meet, make friends ... and some even get married. Building on these aspects encourages people to return and use the site more often. Cam4 is ranked among the world's top 300 websites on Alexa.com; it is the 2nd largest adult web-cam site in the world and growing. With 10.5 million members from over 230 countries, Cam4 is translated into 41 languages. There are over 75,000 live webcam performances on Cam4 each day. For more information, visit Cam4.com.

About IFOP:

Since 1938, Ifop has been a pioneer and a leader in the opinion poll and market research sector. These core sectors all share the same culture of methodologies of online and offline data collection. Our heritage is academic and entrepreneurial, French and American. It is a happy mix of methodological rigor and intuition worthy of business management. IFOP intervenes in 50 countries throughout the world, with main offices in Paris, Toronto, Buenos Aires, Shanghai and Hong-Kong. For more information, visit http://www.ifop.com.

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