Intuit™ Launches New QuickBase™ Website, Designed And Developed By Corey McPherson Nash, National Branding And Digital Agency - Beckley, Bluefield & Lewisburg News, Weather, Sports

Intuit™ Launches New QuickBase™ Website, Designed And Developed By Corey McPherson Nash, National Branding And Digital Agency

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SOURCE Corey McPherson Nash

BOSTON, June 4, 2014 /PRNewswire/ -- 

WHO:
Intuit has launched a new website for its online database app building platform, QuickBase®. The new website supports the "business casual" tone and images conducive to effective connection with business professionals and workgroup leaders.

Intuit selected Corey McPherson Nash (Corey), the nationally prominent digital strategy agency, as its partner on this project. Corey has helped technology companies design and launch award-winning digital brands for thirty years.

WHAT: 
The new Intuit QuickBase website provides a one-stop, cloud-based destination for project management, CRM, sales, HR, training, customer service, marketing, and IT professionals to tour, try, buy, and build apps that do exactly what they need, when they need it.

WHY:
Intuit QuickBase determined the company needed a web development partner that brought deep brand positioning expertise to thoughtfully refining its messages, defining its audiences, and branding its communications to reflect the company's simple, direct, and professional qualities.

HOW:
Corey applied its deep expertise in message development; distinctive photography, illustration, and iconography -- to show, rather than tell; adhered to a strict color palette to create visual coherence and establish consistent brand identity; and emphasized QuickBase's robust functionality through interactive and animated elements, to achieve the following:

  • Rank higher in searches and increase organic visits to the site.
  • Improve conversion rate from visitor to trial, and from trial to customer.
  • Improve site usability.
  • Increase page load speed.
  • Encourage content sharing by visitors.
  • Efficiently articulate the new brand position and brand messaging.
  • Express the product features, attributes, and case studies that will turn prospects into customers.
  • Enable users to quickly and easily find the content they need.
  • Efficiently articulate the new brand position and brand messaging.
  • Express the product features, attributes, and case studies that will turn prospects into customers.
  • Enable users to quickly and easily find the content they need.

WHERE: 
To experience the new Intuit QuickBase site firsthand, visit http://intuit.quickbase.com.

To learn more about Corey and review our award-winning portfolio, visit http://www.corey.com

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