New Marketing.AI Integration Enables Zendesk Customers to Collaboratively Plan and Publish Help Center Content From One Editorial Calendar - Beckley, Bluefield & Lewisburg News, Weather, Sports

New Marketing.AI Integration Enables Zendesk Customers to Collaboratively Plan and Publish Help Center Content From One Editorial Calendar

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SOURCE Marketing.AI

VANCOUVER, British Columbia, June 4, 2014 /PRNewswire/ -- Marketing.AI, a provider of content marketing software, has released an integration of its editorial calendar software with Zendesk, a leading cloud-based customer service platform. The editorial calendar will allow users of Zendesk to strategically plan all of the content required to support their customers in a way that upholds their overall corporate content strategy. The Editorial Calendar for Zendesk application will provide users the ability to:

  • Plan all support content in line with overall content marketing and corporate content goals;
  • Assign content tasks to team members for completion;
  • Align support content with other customer journey content themes and strategies;
  • Collaborate on, produce, review and approve support content;
  • Publish directly to Zendesk once items have been completed.

Photo - http://photos.prnewswire.com/prnh/20140604/94382
Photo - http://photos.prnewswire.com/prnh/20140604/94381

Customer support and retention is a vital factor in the success of any business, and Zendesk has specialized features for customer engagement, customer self-service, and customer support. Marketing.AI's content marketing framework is founded on the concept that organizations need to provide content throughout the buyer cycle, from initial awareness and interest, through purchase, and onto activating and supporting customers who will become loyal advocates for the brand. 

"Support content is an area which many companies fail to devote sufficient attention or resources to," said Greg Marlin, founder and CEO of Marketing.AI. "Our editorial calendar for Zendesk provides marketing and support teams with a comprehensive solution for developing content to delight customers and therefore increase revenue." 

About Marketing.AI

Marketing.AI is a Vancouver, B.C. based company that provides content marketing software. Its calendar-centric workflow tool enables organizations to develop and execute on a strategic content marketing plan. Through enhanced collaboration and seamless publishing to multiple platforms, customers experience increased revenue as a result of high-quality, targeted content that addresses each stage of the buyer cycle.

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