Huntington Bank pen distribution nears goal - Beckley, Bluefield & Lewisburg News, Weather, Sports

Huntington Bank pen distribution nears goal

Posted: Updated:
  • Local NewsLocal NewsMore>>

  • Tazewell County Man Busted for Growing Marijuana

    Tazewell County Man Busted for Growing Marijuana

    Monday, September 1 2014 8:04 PM EDT2014-09-02 00:04:51 GMT
    Roger Lee Sparks, Jr.Roger Lee Sparks, Jr.
    A Richlands man is in custody after Tazewell County Deputies find $350,000 worth of pot, including 115 plants and more than a pound of harvested marijuana, and guns in his home.
    A Richlands man is in custody after Tazewell County Deputies find $350,000 worth of pot, including 115 plants and more than a pound of harvested marijuana, and guns in his home.
  • Officers In Tazewell County Work To Keep Your Holiday Travel Safe

    Officers In Tazewell County Work To Keep Your Holiday Travel Safe

    Monday, September 1 2014 6:50 PM EDT2014-09-01 22:50:12 GMT
    Police patrolling the roads this Labor DayPolice patrolling the roads this Labor Day
    According to AAA, 34.7 million people are expected to hit the road this Labor Day. Many police officers are out in force to keep you safe.
    According to AAA, 34.7 million people are expected to hit the road this Labor Day. Many police officers are out in force to keep you safe.
  • After fatal McDowell County crash, Troopers caution against drinking and driving over Holiday Weekend

    After fatal McDowell County crash, Troopers caution against drinking and driving over Holiday Weekend

    Monday, September 1 2014 6:00 PM EDT2014-09-01 22:00:38 GMT
    While many are safely celebrating Labor Day, State Troopers want to caution everyone about the dangers of drinking and driving.The West Virginia Department of Transportation says over the last 5 years in the Mountain State, almost 800 people have been killed in a drink driving crash just during Labor Day Weekend. Troopers released these pictures from Sunday morning's fatal crash to show the consequences drinking and driving can have.Read full story on Sunday morning's fatal crash in McDowell ...
    While many are safely celebrating Labor Day, State Troopers want to caution everyone about the dangers of drinking and driving.The West Virginia Department of Transportation says over the last 5 years in the Mountain State, almost 800 people have been killed in a drink driving crash just during Labor Day Weekend. Troopers released these pictures from Sunday morning's fatal crash to show the consequences drinking and driving can have.Read full story on Sunday morning's fatal crash in McDowell ...

By JIM ROSS
For The State Journal

Four years ago, Huntington Bank decided to unchain its pens and give them away.

“The idea is pretty simple,” explained Huntington Bank Marketing Manager David Clifton. “If a customer wants a pen, don’t discourage it.”

The bank didn’t want its giveaways to be cheap little things, either, Clifton said.

“If we’re going to give our customers something, make it nice,” he said.

But the pens have gone beyond just the bank’s customers. With 20 million given away in four years, Huntington Bank has seen and heard interesting accounts of how widely its pens have been distributed:

n A member of the American military stationed in Afghanistan received a box of goodies from Ohio, which included Huntington pens. He gave a couple away within his troop, and days later met with Afghan nationals who were writing with them.

n A Huntington customer flew to India and was greeted by a customs official who was using a Huntington pen.

n A Huntington colleague had lunch at a table beside a competitor, who was selling his bank’s services while taking notes with a Huntington pen.

n Huntington colleagues have seen employees at the drive-thrus of other banks insert Huntington pens in the tubes that are sent out to customers with instructions to sign the back of the check in the tube.

n And during the funeral scene in the 2013 hidden-camera movie “Bad Grandpa,” one of the extras is wearing a Huntington pen on a chain around his neck.

Clifton said the bank went through a lot of prototypes to develop a design that would appeal to customers, and, it turns out, to many others.

“The pen is a very powerful concept,” Clifton said. “You sign contracts with it; you sign checks.”

The first month the bank made the pens available, 331,000 were given away. The bank now averages more than 600,000 per month.

When Huntington Bank had given away 10 million pens, that signaled the bank had distributed one per household in its market area. Its next goal is to reach 34 million, which would be one per person in its market.

Pens are available in white bowls in lobbies of Huntington Bank’s 700 branches.

Huntington operates in six states: West Virginia, Ohio, Pennsylvania, Kentucky, Michigan and Indiana.