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The companies will work together in the development of innovative solutions, tools, databases and models for the converged media, technology and communications market.
(PRWEB) July 15, 2014
Phoenix Marketing International, one of the top research companies in the U.S., and Small Business Research Center (SBRC), a boutique market research company, today announced their agreement to partner and develop innovative solutions, tools, databases and models for the converged media, technology and communications market. The resulting products and analyses will focus on the combination of large databases and research with the integration of forecasting and demand models.
The combination of Phoenix Marketing Internationals advertising and market analysis expertise complements SBRC's advanced analytical capabilities, said SBRC's senior partner, Dr. Paul Rappoport. It was important that we find a partner who is as aligned with client service and delivering actionable insights as SBRC. Having historically worked with Phoenixs John Schiela in building the premier market share and target marketing solutions for the Telecommunications industry, we are confident that we have the right match.
Todays marketing executive is faced with a barrage of internal and external client and prospect data, social media, syndicated and custom research information; often seeing hundreds of PowerPoint slides with thousands of points of data, said John Schiela, President of Phoenix Converged Technology and Media . This partnership will further our core mission of delivering actionable insights and recommendations around the whats? and whats next?.
About Small Business Research Center
SBRC is a boutique market research company located in Philadelphia, PA. SBRC's core capabilities include survey design and implementation, data integration, modeling and forecasting. The companys Dynamics of Change program tracks business dynamics focusing on local market conditions, the measurement of business activity and the score of business requirements. For more information log on to http://www.sbrcinfo.net.
About Phoenix Marketing International
Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a clients Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and President, Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London.
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