Journeys International Launches New Look, New Website - Beckley, Bluefield & Lewisburg News, Weather, Sports

Journeys International Launches New Look, New Website

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Brand Invites Travelers to "Adventure Deeper"

Ann Arbor, MI (PRWEB) August 19, 2014

Journeys International, the long-standing family owned and operated adventure travel company in Ann Arbor, Michigan, unveiled a new look this week. The fresh presentation of the companys brand is most visible at http://www.journeysinternational.com, the companys re-envisioned website.

The rebranding initiative extends beyond Journeys visual presentation. Bold, playful design elements complement a new tagline, Adventure Deeper, and a refocused approach to trip development, training, and communications. These collective efforts showcase the adventurous spirit of exploration, deep curiosity, openness to spontaneity, and desire to experience each destinations essence that are typical of Journeys trips and Journeys travelers. These qualities have typified Journeys since the first trips marketing materials recruited curious, hearty souls for a trek in Nepal in 1978. The new presentation emphatically communicates this enduring spirit.

In early 2012, company co-founders Will and Joan Weber transferred leadership to their daughter, Robin Weber Pollak. "This is our moment to reinvigorate the Journeys personality. Travelers need to know that we are expert in crafting personally meaningful adventures, that we are serious in our commitment to this, but that we dont take ourselves too seriously. We have a wonderful time," Pollak explains. "Nothing is changing about the guiding values that have shaped our story for nearly four decades. We want to convey them with ever more clarity and dynamism."

Journeys International has created and delivered extraordinary private and small-group adventures since 1978. Trips fulfill dreams, stretch understandings, protect the natural environment, support traditional cultures, and foster connections between people. Travelers can look forward to a new print catalog of trips in September with reflections on what it means to adventure deeper.

For the original version on PRWeb visit: http://www.prweb.com/releases/2014/08/prweb12097235.htm

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