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SOURCE Herff Jones
Mobile app gives students the unique opportunity to customize and "try on" class rings before purchasing
INDIANAPOLIS, Aug. 27, 2014 /PRNewswire/ -- Herff Jones, A VARSITY Achievement Company with a portfolio of products designed to celebrate academic and athletic achievement, today announced the launch of its innovative mobile application, "HJ Class Ring." The app, aimed at high school students, allows individuals to virtually design class rings, try them on, and then share their favorite rings with friends and family via social media or email.
"Herff Jones has a long and proud tradition of ensuring high school students capture the spirit, pride and comradery of high school with distinctive class rings," said Donald Agin, General Manager, Scholastic Division, at Herff Jones. "With the launch of the HJ Class Ring App, Herff Jones is now providing a new, modern way for students to explore the tradition of class rings before they make their purchase. We are gratified that students are already engaging with the app to design and share their perfect class ring."
With the new app, students can quickly design their rings with options that include ring style, metal (gold or silver) and stone color. Once these ring options have been selected, the student's phone camera is enabled, providing an overlay image that allows them to virtually place the ring on a finger.
"The app is a playful and engaging means of 'updating' the high school ring experience for today's students," added Mandy Wilsey, Marketing Director for Scholastic at Herff Jones. "We know that to reach high school students we must be connecting with them on their mobile devices."
The app also provides high school students and their parents the ability to easily browse the class ring catalog or locate their local Herff Jones Representative to make a purchase or learn more about Herff Jones offerings.
The app is free and is currently available for both iPhone (herffjones.com/iphone) and Droid phones (herffjones.com/droid). Additionally, the app can be found in both marketplaces by searching "HJ Class Ring."
About Herff Jones, A Varsity Achievement Brand
Indianapolis-based Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for young people. A division of Varsity Brands, Herff Jones' products include class rings and jewelry, caps and gowns, yearbooks, and motivation and recognition programs. Focused on building long-term relationships through a nationwide network of over 2,000 employee-owners, the professionals at Herff Jones have been helping elevate the student experience and celebrate academic milestones for nearly 95 years. For more information about Herff Jones or Varsity Brands, please visit www.herffjones.com or www.varsitybrands.com.
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