CHARLESTON, W.Va. (AP) — West Virginia Gov. Jim Justice is planning to unveil an advertising campaign to promote the state nationwide.
The governor’s office says in a news release that Justice will be joined by state Tourism Commissioner Chelsea Ruby and the West Virginia Trucking Association to announce the pilot program Tuesday in Mineral Wells.
A year ago, the state started an advertising push using John Denver’s iconic song “Take Me Home, Country Roads.” That campaign targeted regional out-of-state markets from Cleveland to Charlotte, North Carolina.
Justice has a postgraduate degree in marketing and advertising. One of his campaign themes before he was elected in 2016 was to make the state a tourism mecca that he hoped would create thousands of new jobs.