For the Wyoming County seat, a new look has not been centering around a building, a business, or even a makeshift garden to breathe fresh life into their city. Rather, it is a new campaign to rebrand Pineville, thanks to a grant from the American Electric Power Foundation.

Wyoming County EDA Executive Director, Christy Laxton, said she is already looking forward to the refreshed look.

“We’re excited to bring something new,” Laxton said. “New website, new logo, new colors bring something new to the town of Pineville.”

Tuesday, September 25, 2018, marked the second round of brainstorming discussions for the new look, which centered on the unique qualities of Pineville.

“Any project that happens in any of the communities in the county is a benefit for the county as a whole,” Laxton said.

However, these locals are not doing it alone. WVU student, Sam Stocksdale, spearheads the branding and strategy for the the university’s, BrandJRNY initiative, where students and staff are helping utilize the grant money from AEP to revitalize West Virginia communities like Pineville.

“Right now, we’re here for a research aspect of it and getting a better understanding,” Stocksdale said. “What are their views on what are their strengths, their weaknesses? What do they view as assets and want to promote through our campaign, so we’re using that feedback to kind of direct what the look of the town will look like.”

Laxton said she is optimistic the initiative will bring a future brand to a place with such a rich past.

“When people leave here, we want them to remember Pineville for the experience they had while they were here,” Laxton said.

Laxton said the town’s new look will be implemented sometime next spring.